Privacy Notice

1.Introduction

Welcome to TieTek AI and our trading brand, Matterbee. We respect your privacy and are committed to protecting your personal data. This notice informs you about how we look after your personal data when you visit our websites (tietek.ai and matterbee.co.uk), use our SaaS platform Matterbee, or when we engage with you for marketing purposes. It also explains your privacy rights and how the law protects you.

2.Data Controller

TieTek AI (trading as Matterbee) is the data controller and responsible for your personal data.

3.Personal Data We Collect

We may collect, use, store, and transfer different kinds of personal data about you, including:

• Identity Data: Name, job title, username, or similar identifier.
• Contact Data: Email address (including those ending with @matterbee.co.uk), telephone numbers, postal address.
• Technical Data: Internet protocol (IP) address, login data, browser type and version, time zone setting and location, operating system and platform, and other technology on the devices you use to access our websites or SaaS platform.
• Profile Data: Your username and password, preferences, feedback, and survey responses.
• Usage Data: Information about how you use our websites, products, and services.
• Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.

4.How We Collect Your Data

We use various methods to collect data from and about you, including:

• Direct Interactions: You may provide Identity, Contact, and Profile Data by filling in forms, using our SaaS platform, or by corresponding with us by post, phone, email, or otherwise.
• Automated Technologies or Interactions: As you interact with our websites and SaaS platform, we may automatically collect Technical and Usage Data.
• Third Parties or Publicly Available Sources: We may collect personal data about you from publicly available sources such as LinkedIn, your company's website, professional directories, and other online resources.

5.How We Use Your Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Legitimate Interests: Where it is necessary for our legitimate interests (to develop our products/services and grow our business) and your interests and fundamental rights do not override those interests.
• Providing Our Services: To deliver our services to you, including access to our SaaS platform Matterbee.
• Improving Our Services: To enhance our websites and services, including through the use of Google Analytics.
• Communicating with You: To respond to your inquiries, provide customer support, and manage our relationship with you.
• Marketing: To make suggestions and recommendations to you about goods or services that may be of interest to you.

6.Direct Marketing Communications

• Purpose: We may use your Identity and Contact Data to send you marketing communications about our products and services that may be relevant to your professional interests.
• Lawful Basis: Our lawful basis for processing your personal data for direct marketing is legitimate interests.
• Opt-Out: You have the right to opt out of receiving marketing communications from us at any time. To do so, respond 'stop' to the email you recieved or contact us at hello@matterbee.co.uk.
• Use of SendGrid: We use SendGrid (acting on our behalf as a data processor) to facilitate email marketing communications. Your information is not used by SendGrid for its own marketing purposes; it is only processed under our instructions.
• Third-Party Marketing: We do not share your personal data with any third parties for marketing purposes.

7.Cookies and Google Analytics

We use cookies and similar tracking technologies to track activity on our websites and store certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. We also use Google Analytics to help us understand how our websites are used. Google Analytics may capture your IP address but does not capture other personal data.

8.Data Storage and International Transfers

We store information in Google Suite, Salesforce, Gmail, and SendGrid (if you sign up to our mailing list). This may involve transferring your data outside the UK. Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by implementing appropriate safeguards, such as standard contractual clauses approved by the UK Information Commissioner's Office (ICO).

9.Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. Access to your personal data is limited to those employees, agents, contractors, and other third parties who have a business need to know.

10.Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements. For marketing purposes, we will retain your personal data until you opt out or object to processing,

11.Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data, including:

• Access: Request access to your personal data.
• Correction: Request correction of your personal data.
• Erasure: Request erasure of your personal data.
• Restriction: Request restriction of processing your personal data.
• Objection: Object to the processing of your personal data for direct marketing purposes.
• Portability: Request the transfer of your personal data.
• Withdrawal of Consent: Withdraw consent at any time where we are relying on consent to process your personal data.

12.Exercising Your Rights

If you wish to exercise any of the rights set out above, please contact us at hello@matterbee.co.uk. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data.

13.Sources of Personal Data

We collect personal data directly from you and from publicly accessible sources such as LinkedIn, your company's website, and professional directories. This helps us ensure that our marketing communications are relevant to your professional interests.

14.Your Duty to Inform Us of Changes

It's important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

15.Automated Decision-Making

We do not use automated decision-making or profiling in relation to your personal data.

16.Changes to This Privacy Notice

We keep our privacy notice under regular review. This version was last updated on 29/10/2024.

17.Contact Us

If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact us at: